celebrity rumors

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.

The term “Celebrity Product Placement” is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for endorsement, it offers a distinct advantage. It can appear like a product choice made on individual preference.

Most marketers are unaware of their options in this category (one form features contracts with celebrities, guaranteeing performance and allowing marketers to actively leverage celebrity patrons in the media) and therefore many overlook a very powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their relative merits by listing their pros and cons. I also hope to quash any misconception that Celebrity Product Placement has to be a gamble, and show you how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into his first Hummer, an 18th century potter named Josiah Wedgwood began supplying his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty” led to a huge amount of publicity for Wedgwood which he took advantage of using the term “Queen’s Ware” wherever he could.

Trendy Celebrity Baby Names and Their Meanings

Celebrities often choose unique and unusual baby names for their offspring. Some of the trendiest celebrity baby names and their meanings can be found here. These baby names can provide inspiration for choosing a unique name for your own baby.

Girl’s Names:

Apple: Origin: English, Meaning: Apple.

Celebrity Parents: Gwyneth Paltrow and Chris Martin

Ava: Origin: German, Meaning: A bird.

Celebrity Parents: Reese Witherspoon, Heather Locklear.

Coco: Origin: Spanish, Meaning: Coconut.

Celebrity Parents: Courtney Cox Arquette and David Arquette

Ella: Origin: English, Meaning: Beautiful fairy woman.

Celebrity Parents: John Travolta, Ben Stiller, Eric Clapton, Mark Wahlberg & Rhea Durham.

Georgia: Origin: Greek Meaning: Female version of George, meaning a farmer.

Celebrity Parents: Harry Connick Jr., Harrison Ford, Mick Jagger & Jerry Hall.

Leila: Origin: Hebrew, Meaning: Dark Beauty.

Celebrity Parents: Greta Scacci & Vincent D’Onofrio

Lola: Origin: Spanish, Meaning: Strong Woman.

Celebrity Parents: Kate Moss, Jennie Garth, Chris Rock.

Matilda: Origin: German, Meaning: Might, Power.

Celebrity Parents: Michelle Williams & Heath Ledger

Sailor: Origin: English, Meaning: Sailor.

Celebrity Parents: Christie Brinkley & Peter Cook

Shiloh: Origin: Hebrew, Meaning: God’s Gift.

Celebrity Parents: Angelina Jolie & Brad Pitt

Sophia: Origin: Greek, Meaning: Form of Sophie, meaning wisdom.

Celebrity Parents: Francis Ford Coppola, Sylvester Stallone & Jennifer Flavin.

Stella: Origin: Greek, Meaning: A star.

Celebrity Parents: Melanie Griffith & Antonio Banderas.

Suri: Origin: Hebrew, Meaning: Red Rose, Princess.

Celebrity Parents: Tom Cruise & Katie Holmes

Boy’s Names:

Banjo: Origin: English, Meaning: Banjo.

Celebrity Parents: Patrick and Rachel Griffiths

Bogart: Origin: German, Meaning: Bowstring.

Celebrity Parents: David “Puck” Rainey & Betty Rainey

Dashiell: Origin: Unknown, Meaning: Unknown.

Celebrity Parents: Alice Cooper. (Also, Mr. Incredibles named his son Dashiell Robert Parr or “Dash”)

Indiana: Origin: English, Meaning: The country India.

Celebrity Parents: Casey Affleck and Summer Phoenix

Joaquin: Origin: Spanish, Meaning: Abbreviation of the Hebrew name Jehoichin, meaning “Jehovah has established.”

Celebrity Parents: Kelly Ripa.

Jaden: Origin: Hebrew, Meaning: Jehovah has heard.

Celebrity Parents: Will Smith, Christian Slater, Andre Agassi.

Liam: Origin: Irish, Meaning: Unwavering protector.

Celebrity Parents: Calista Flockhart.

Maddox: Origin: Welsh, Meaning: Son of the Patron.

Celebrity Parents: Angelina Jolie & Brad Pitt

Marlon: Origin: English, Meaning: Sea of Bitterness.

Celebrity Parents: Dennis Miller

Myles: Origin: German, Meaning: Millstone.

Celebrity Parents: Sherilynn Finn & Toulouse Hardy, Eddie Murphy

Oliver: Origin: Latin, Meaning: Olive Tree.

Celebrity Parents: Bridget Fonda & Danny Elfman

Presley: Origin: English, Meaning: From the priests meadow.

Celebrity Parents: Cindy Crawford.

Reed: Origin: English, Meaning: Redheaded.

Celebrity Parents: Ron Howard.

Ryder: Origin: English, Meaning: Knight.

Celebrity Parents: Kate Hudson & Chris Robinson

Seven: Origin: Unknown, Meaning: Unknown.

Celebrity Parents: Erykah Badu & Andre Benjamin (Andre 3000 of Outkast)

Author: Trisha Jones
Article Source: EzineArticles.com
Provided by: Pressure cooker

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Who Really Owns Celebrities?

Celebrities today seem to be up for grabs. Photographers and tabloid writers feel free to spy on celebrities and follow them constantly. Celebrities seem to have different feeling about this. Some celebrities play along with the paparazzi and seem to tolerate the intrusion in exchange for good publicity. Others are constantly embroiled in battles with the relentless photographers and often end up in court. The question undercutting all of this however is who, in fact, actually owns these celebrities?

Celebrity Ownership

Despite the pleas on some tearful celebrities, the answer is the people. The same individuals who made ordinary actors, singers, and politicians into celebrities in the first place actually hold the deed on celebrities. So long as celebrities stay in favor with the public, they continue to live a blessed existence of fame and fortune. But if a celebrity loses favor and begins to fade away, they simply cease to exist for much of the world. In some cases they might retain some of the fortune, but the fame is certainly gone.

An audience creates a celebrity. Many individuals have starred in movies or performed at concerts without gaining celebrity status. It is only when the world begins to sit up and take notice of an individual that true star status is obtained. This is how stars are born overnight. If people care about the comings and goings of an individual and the media picks up on this interest, news and tabloid coverage will increase. This creates a celebrity. If nobody cares about a singers shopping trips or political message, it is a safe bet that individual will not be stalked by paparazzi and wont be gracing the covers of magazines. Simply, celebrities are selected.

The Fickle World

Human beings are fickle creatures. The general population may hold a singer in great esteem one year and have moved on completely by the next. In fact, certain television stations and websites have a made a market out of finding these former celebrities and marveling at their now normal lives. Other websites offer members the opportunity to demonstrate their flightiest tendencies on a daily basis.

Celebrity Websites

Certain websites have constructed an algorithm to demonstrate the popularity of celebrities. This algorithm and the celebritys popularity equate to a market price, much like a stock price. Members of the site are able to buy and sell celebrities for their personal portfolios and if the celebrity increases in value both popularity and price, the portfolio value increases. If a celebrity begins to lose value, he is undesirable and dumped.

There can be no clearer message about not only the value of celebrities, but also the ownership of celebrities. Just as celebrities in a portfolio can create a return for investors, those same investors take the time to research the celebrities in forums, news articles, and blogs. This research and drive for information increases the celebritys popularity and price. When a celebrity fails to generate news, or generates too much bad publicity, the public will simply lose interest, the celebrity loses value, and stardom begins to fade.

Author: Rebecca Garland
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work

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How Celebrity is Celebrity

What really makes a celebrity a true celebrity? Is it the news coverage? The pursuit of tabloids? Perhaps sheer popularity is what drives us to call movie stars, musicians, and politicians celebrities. If that is the case, are the non-traditional stars celebrities as well?

In order to find a satisfactory answer to this dilemma, one must look for a celebrity index. CelebrityContest.net has developed an algorithm to assign a value to a celebrity, much as stocks are assigned a monetary value in order for site visitors or members to build celebrity portfolio. The algorithm takes into consideration the amount and timing of news items pertaining to celebrities as well as the popularity of the celebrity as a portion of online portfolios. But does this adequately measure the amount of celebrity status an individual has achieved?

Celebrity

To determine this, we need to consider what celebrity actually means. The American Heritage Dictionary defines celebrity as a famous person, or renown, fame. That definition is very broad indeed. To be renown is to simply be well-known. Osama Bin Laden is well-known, but does not necessarily have the same following as Jessica Alba. By this definition, however, they are both celebrities.

Thus, to be a celebrity, one must be either famous or infamous, and the distinction is not relevant. By this same token, individuals who have developed a following in unconventional ways such as the internet or reality programming are certainly celebrities as well albeit some have more global coverage than others. So to measure the amount of celebrity an individual has obtained, one would simply need to measure his or her popularity.

Measuring Popularity

Before the information age, to measure popularity would involve countless newspaper and magazine searches. Print resources as well as television and radio contained any and all celebrity news and gossip. With the advent of the internet, this changed, of course. In present times, the internet has not only opened countless doors to those aspiring to stardom, but has developed a multitude of news and gossip outlets as well.

Most of the conventional media outlets magazines, newspapers, radio, and television have developed an online presence. Often these websites contain more information pertaining to celebrities than the original medium. Those interested in entertainment news now have almost countless methods to find the information they seek.