The term “Celebrity Product Placement” is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for endorsement, it offers a distinct advantage. It can appear like a product choice made on individual preference.

Most marketers are unaware of their options in this category (one form features contracts with celebrities, guaranteeing performance and allowing marketers to actively leverage celebrity patrons in the media) and therefore many overlook a very powerful influencer-marketing technique.

In this article, I will describe each of the three main approaches and discuss their relative merits by listing their pros and cons. I also hope to quash any misconception that Celebrity Product Placement has to be a gamble, and show you how best to secure a return on investment (R.O.I.).

But first, a little history…

Celebrity Product Placement (sometimes called “Celebrity Seeding”) has been with us since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into his first Hummer, an 18th century potter named Josiah Wedgwood began supplying his wares to England’s Queen Charlotte. Being given the title “Potter to Her Majesty” led to a huge amount of publicity for Wedgwood which he took advantage of using the term “Queen’s Ware” wherever he could.

Celebrity Personal Trainers!!

Who are these amazing personal trainers that train the stars, professional athletes, celebrities, rock musicians, and the rest of the rich and famous?

Well, being a personal trainer and a perfectionist, I did some research to find out who they are and how one becomes a personal trainer to the stars. The research I uncovered about these so-called celebrity personal trainers that charge fees of $300+ per hour for their expertise indicates that, like the rest of the personal training industry, there are no requirements of any sort to become a celebrity trainer. Most of these celebrity trainers simply happened to be in the right place at the right time.

I had a close friend who was in a car accident. Since the insurance covered it, he went to see a chiropractor after the accident. During the first few visits, he and the chiropractor got to talking, and they hit it off. The chiropractor happened to know some celebrities, and just by knowing him, my friend got a gig training a star. Fortunately, my friend had a good knowledge base and was great at working with people, although the chiropractor had no real way of knowing this at the time. There was something in it for the chiropractor, though, in that he got a cut for recommending the my friend to the celebrity.

Mangers of celebrities would be doing their star clients a favor if they used a little more caution when hiring personal trainers and the like. As with any referral, a thorough screening and background check are in order before simply hiring a trainer on some other celebrities say-so. Unfortunately for the client, the endorsement by another famous person is often all it takes for an unqualified musclehead, who knows virtually nothing about how to work with people or train the human body, to get in the door.

Just Because They’re Famous Doesn’t Mean They’re Knowledgeable

I want to state that I am by no means bashing personal trainers who work with stars, or any individuals personal trainer although its always important to find and hire a trainer with the highest level of education, experience, and certifications. Unfortunately, its not necessarily the people with the best qualifications, but rather those with the best marketing and biggest mouths who usually get all the attention. Take note: This DOES NOT MEAN they know a hill of beans about training. The thing about the lack of regulation in this field is that you dont really have to be very well-qualified to get a job doing it. If youre good at causing a big commotion and conveying confidence about your ability to make people feel good, you will succeed in the business, whether or not you can actually deliver on your promise.

Take a look at the industry and youll see that celebrity personal trainers are a dime a dozen now. All the biggest stars Britney Spears, P‑Diddy, J‑Lo, Oprah, Madonna, Tom Cruise have personal trainers. Even the trainers themselves are getting famous now, just because of their celebrity clients. Two of the most celebrated personal trainers are Bob Green, Oprahs trainer, and Gunter, trainer to many celebrities.

I have watched many of these personal trainers on the news and listened to their advice about which diets work and which are the best nutrition products on the market. Trust me, their biggest gift is their ability to get in front of a camera to sell their products, because their advice is questionable, at best. Still, no one can argue their ability to generate millions of dollars because of their proximity to the rich and famous. The sad part is that theyre making a large portion of their money by exploiting millions of uneducated, unmotivated people, playing on their unrealistic desires to look like the next celebrity on the big screen.

Were Not All Going to Look Like Supermodels or Professional Athletes

Lets say you work really hard and youre in the best shape of your life, but you still dont look like your idealized image of the perfect man or woman. People, lets be honest with each other. Not everyone is going to look like Pamela Anderson or Brad Pitt. Genetics play a big role in our looks, not to mention the cosmetic enhancements created through plastic surgery, air brushing, and camera tricks. Being healthy and fit doesnt mean you will never have a little fat on your body. Looking great and feeling great without the aid of drugs, cosmetics, and surgery will take you to better places than any amount of fame will ever give you.

Before you decide you want to look like a cover girl or a superjock, its really important to get comfortable with yourself exactly as you are. Sure, youre going to feel better as you lose weight and build muscle, but the you inside is going to be the same. Yes, your shapely new build may inspire confidence, but the raw materials of your personality are going to be exactly the same. Are you fundamentally happy with your life and who you are now or are you waiting around for external improvements to make you feel better on the inside? Just like the roots of a plant determine the quality of its fruit, its the invisible, internal stuff that determines the happiness of your external life.

Celebrities Whine & Complain Just Like Everybody Else

As a society, weve been trained to look up to people whose job it is to pretend everyday to be someone other than who they are. And because of the glitz and glamour associated with their Hollywood lives, we put them up on pedestals and give extra weight to what they say for no reason other than the fact that theyre famous.

I hate to break it to you, but I have trained some celebrities and stars and the truth is they are no different than you or I. Granted, its their job to look great all the time, so they spend a ton of time and money making sure they keep on looking good. But they whine and complain just as much as the rest of us. Wouldnt you love to get paid to look good, rather than paying someone to help you look better?

Once upon a time, only celebrities hired personal trainers, in part because only celebrities could afford them, but also because looking good was viewed primarily as the arena of the famous. Its good to know we regular folks are getting smarter, in that were beginning to realize just how important personal training is in the lives of everyone, not just famous people. If you think about how important a healthy body is to every aspect of your life, you might come to realize that a good trainer is more important than your hair dresser, your CPA, or even your mechanic. In fact, a personal trainer is a mechanic only the machine he or she works on is not a car, but the most important machine you will ever own: your body.

Personal trainers help keep you healthy by motivating you and the celebrities to get in shape and keep off the fat.

The Results of Quick-Fix Shape-Up Programs Never Last

I am constantly amazed when I hear celebrities and their personal trainers promoting their diets and/or nutritional products. If the alleged professionals holding the media limelight still dont know how the body functions (and far too many of them dont), its no wonder our nation just keeps on getting fatter. There are two significant problems with quick-fix formats for training and nutrition. First, these extreme exercise and diet regimens that quickly get stars in phenomenal shape for a movie role or a tour are terrible for the body. Yet many celebrities are willing to do whatever it takes to get in shape as quickly as possible because they know their jobs could be on the line. Secondly, regular people, fans of these fabulous-looking stars, try to follow the celebrities diet and exercise programs, only to wind up failing, both because they cannot keep up the extreme regimens and because the programs are unnatural and impossible to sustain for any length of time.

Remaining super-lean year-round can be challenging, especially if youre on an exercise program that leans you down in as little as 8 to 12 weeks, such as a bodybuilders diet and exercise regimen. This process can get you looking phenomenal for a day or two, but I guarantee it wont last much beyond that, because our bodies simply cannot function at that level for any sustained period of time. However, you can achieve these results and stay super-lean year-round with a lifestyle change that incorporates healthy meals and regular exercise. A program like this is geared to burn fat as opposed to primarily building muscle, unlike the regimens celebrity personal trainers often put their star clients on.

The thing is, short-term training programs to get in shape for a one- or two-day event (like a bodybuilding contest) do work, but because they occur at an unnaturally rapid pace, they cannot be carried out for any real length of time, at least not without doing serious harm to the body. But sure enough, most celebrity personal training programs are designed around this quick-fix process because so few personal trainers really understand anatomy and human kinetics, the science of how the human body functions. There are well-educated trainers they just happen to be unfortunately rare. I have worked in the industry for many years, and seldom encounter other trainers who have degrees or even quality certifications, or who continue to develop their education and expand their knowledge about human function and performance. In this unregulated industry, no one is checking to see if personal trainers are performing any kind of continuing ed and I promise you, most are not.

All this is not to say that you should not hire a personal trainer. Hell, even personal trainers who know hardly anything about creating a quality exercise or nutrition program still can create an environment where you can get in great shape. They can motivate you to achieve better health and make much further progress than you would likely ever accomplish on your own. Almost any personal trainer is better than no personal trainer. Almost.

Differing Levels of Training Experience and Results

Certainly there are people reading this who feel they can do it the fitness program and healthy diet all on their own. More power to anyone who can create a healthy eating plan, incorporate a weight training routine, and practice a regular cardio regimen on their own. Please know, however, you are the extreme exception. For many people, the problem isnt in creating the program or even finding the discipline to commit to it. The problem is that in trying to do it all themselves, they are creating the wrong program for the results they wish to achieve. These are the folks who train regularly, yet see little or no results. They then get frustrated and quit, thinking they have tried everything when it comes to losing fat, that they simply must not be disciplined enough when, in reality, discipline has very little to do with it.

There also are those who think they know a lot because theyve achieved great results on their own, when in actuality, theyve just been blessed with good genes and would benefit by doing almost any kind of exercise. Most of your models, movie stars, and celebrities fall into this category, so any exercise and nutritional program a personal trainer gives them is likely to work like a charm. Under the guidance of a knowledgeable personal trainer and certified nutritionist, these people would see more and better results than they had ever dreamed possible. And the best part would be that the results would last, rather than simply providing the short-term fix theyve become used to.

Lastly, of course, are the people who dont care about their health, dont have time to exercise, or never exercise, because exercise hurts, they hate to sweat, or their self-esteem is in the toilet and they figure its a waste of time to even try. While this sort of personal apathy toward preserving ones health through exercise and proper eating may seem like no ones business but the individuals, it really is a very selfish act. Treating your body well, including getting regular exercise and eating healthy food, is the most unselfish thing you can do. Think about it if you dont take care of yourself now, sooner than later, others will have to take care of you. Since you were too lazy, busy, or depressed to invest the time or energy in staying healthy, you will, inevitably, make others suffer.

A Qualified Trainer Will Tailor a Program to Meet Your Needs

If companies and governments were wise, personal trainers would be mandatory and health insurance would cover them. Well, a guy can dream, cant he? Seriously, even if you only see a trainer once a week or even once a month to check in and make sure youre performing your exercises properly, its better than not seeing one at all.

Take the time to do the research, and then invest in a qualified trainer who is knowledgeable about how to help you achieve your personal goals. If you have a special need a back injury, joint problems, limited range of motion find someone who can address your issues specifically. Dont jump on the latest celebrity trainer bandwagon, just because the person is a trainer to the stars. Find a personal trainer who knows how to train your human body and get you results.

Fame Doesnt Equal Expertise Particularly in the Health & Fitness Industry

Celebrity personal trainers, spokesmodels, movie stars, athletes, and other rich and famous people probably got where they are because theyre great at what they do. That does not mean you should follow their advice about health and nutrition. You probably wouldnt ask a plumber advice about how to change your cars oil, would you? Likewise, celebrities may look good, but that doesnt mean they even celebrity trainers know anything about proper exercise and nutrition. Hire a health, fitness, and nutrition professional. They are the only people whose advice you should take regarding these subjects. Even medical doctors generally are not the best advocates for proper fitness and nutrition, because they are trained in specific fields and seldom are aware of how all the parts of the body work and move in cooperation.

Have you ever noticed how some of the famous people dishing health advice are not even in that great of shape? Why would you take advice from someone who isnt in peak physical condition? Thats like getting your hair cut by a stylist with a bowl cut or having a gap-toothed orthodontist install your braces. Not to mention that anyone can look great, but still feel terrible because they achieved their looks through an unhealthy method.

Research Pays Off When Searching for a Qualified Trainer

The thing is, you dont know what you dont know. As a result, many people fall into the trap of buying the baloney stars like Britney Spears, Oprah, and Dr. Phil are selling. And even though a star might actually have a fabulous, incredibly knowledgeable trainer, a lot can be misinterpreted between the time the trainer offers exercise or diet specifics to his celebrity client and the time that celebrity repeats the info to his or her adoring public. Its like that game of Telephone you played when you were a kid by the time the information reaches you, it has turned into misinformation.

How do you know who to believe anyway? One star says they got great results by simply lifting weights and eating fewer calories. The next celebrity says they lost tons of weight by eating a low-fat diet high in protein. Another famous somebody swears by a daily swim, lots of veggies, and whole lot of good carbs. Arghhhhhh!!!! It all sounds confusing as hell. And, in a way, it is.

A program thats right for a size-2 supermodel probably is not right for a heavy stay-at-home mom who is just now learning to incorporate any exercise into her day. The proper program for an individual depends on his or her biochemistry and the specific way their body functions. Understanding human kinetics is not as easy as A-B-C. When it comes to the human body, there may be many underlying reasons why one person begins a simple walking program and, voila, they look phenomenal, while another person runs, lifts weights, and kills themselves in the gym, only to step on the scale and find theyve gained another pound.

The human body is awash in mysteries, and a good personal trainer will help you solve yours so you can lose all the fat you want and add all the muscle you desire. Again, personal training is all about you and your results. And even if all your exercise and effort dont drop a pound off you if you see no noticeable changes know that the exercise is benefiting your body and your health, and it would be stupid to discontinue your program. Rather than quit, find someone to help you fine-tune your regimen so you can begin to see the results from all your hard work.

The main thing is this: Dont follow someones advice just because they claim to be a personal trainer to the stars or charge $300 an hour. None of that means their program will get you the results you want. There are no healthy quick fixes. Get on a quality exercise program and eat properly, period. Dont waste time, money, or energy, only to become frustrated. Do the research and hire a professional who can give you sensible advice that will get you on your way to looking good and feeling great.

Mangers and Agents for Celebrity Personal Trainers: Consult with a professional call me and I can find you the best personal trainer for your star, celebrity, Athlete, or yourself.

Author: Scott White
Article Source: EzineArticles.com
Provided by: Guest blogger

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Celebrities often choose unique and unusual baby names for their offspring. Some of the trendiest celebrity baby names and their meanings can be found here. These baby names can provide inspiration for choosing a unique name for your own baby.

Girl’s Names:

Apple: Origin: English, Meaning: Apple.

Celebrity Parents: Gwyneth Paltrow and Chris Martin

Ava: Origin: German, Meaning: A bird.

Celebrity Parents: Reese Witherspoon, Heather Locklear.

Coco: Origin: Spanish, Meaning: Coconut.

Celebrity Parents: Courtney Cox Arquette and David Arquette

Ella: Origin: English, Meaning: Beautiful fairy woman.

Celebrity Parents: John Travolta, Ben Stiller, Eric Clapton, Mark Wahlberg & Rhea Durham.

Georgia: Origin: Greek Meaning: Female version of George, meaning a farmer.

Celebrity Parents: Harry Connick Jr., Harrison Ford, Mick Jagger & Jerry Hall.

Leila: Origin: Hebrew, Meaning: Dark Beauty.

Celebrity Parents: Greta Scacci & Vincent D’Onofrio

Lola: Origin: Spanish, Meaning: Strong Woman.

Celebrity Parents: Kate Moss, Jennie Garth, Chris Rock.

Matilda: Origin: German, Meaning: Might, Power.

Celebrity Parents: Michelle Williams & Heath Ledger

Sailor: Origin: English, Meaning: Sailor.

Celebrity Parents: Christie Brinkley & Peter Cook

Shiloh: Origin: Hebrew, Meaning: God’s Gift.

Celebrity Parents: Angelina Jolie & Brad Pitt

Sophia: Origin: Greek, Meaning: Form of Sophie, meaning wisdom.

Celebrity Parents: Francis Ford Coppola, Sylvester Stallone & Jennifer Flavin.

Stella: Origin: Greek, Meaning: A star.

Celebrity Parents: Melanie Griffith & Antonio Banderas.

Suri: Origin: Hebrew, Meaning: Red Rose, Princess.

Celebrity Parents: Tom Cruise & Katie Holmes

Boy’s Names:

Banjo: Origin: English, Meaning: Banjo.

Celebrity Parents: Patrick and Rachel Griffiths

Bogart: Origin: German, Meaning: Bowstring.

Celebrity Parents: David “Puck” Rainey & Betty Rainey

Dashiell: Origin: Unknown, Meaning: Unknown.

Celebrity Parents: Alice Cooper. (Also, Mr. Incredibles named his son Dashiell Robert Parr or “Dash”)

Indiana: Origin: English, Meaning: The country India.

Celebrity Parents: Casey Affleck and Summer Phoenix

Joaquin: Origin: Spanish, Meaning: Abbreviation of the Hebrew name Jehoichin, meaning “Jehovah has established.”

Celebrity Parents: Kelly Ripa.

Jaden: Origin: Hebrew, Meaning: Jehovah has heard.

Celebrity Parents: Will Smith, Christian Slater, Andre Agassi.

Liam: Origin: Irish, Meaning: Unwavering protector.

Celebrity Parents: Calista Flockhart.

Maddox: Origin: Welsh, Meaning: Son of the Patron.

Celebrity Parents: Angelina Jolie & Brad Pitt

Marlon: Origin: English, Meaning: Sea of Bitterness.

Celebrity Parents: Dennis Miller

Myles: Origin: German, Meaning: Millstone.

Celebrity Parents: Sherilynn Finn & Toulouse Hardy, Eddie Murphy

Oliver: Origin: Latin, Meaning: Olive Tree.

Celebrity Parents: Bridget Fonda & Danny Elfman

Presley: Origin: English, Meaning: From the priests meadow.

Celebrity Parents: Cindy Crawford.

Reed: Origin: English, Meaning: Redheaded.

Celebrity Parents: Ron Howard.

Ryder: Origin: English, Meaning: Knight.

Celebrity Parents: Kate Hudson & Chris Robinson

Seven: Origin: Unknown, Meaning: Unknown.

Celebrity Parents: Erykah Badu & Andre Benjamin (Andre 3000 of Outkast)

Author: Trisha Jones
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With any luck he'll snap a pic of what K-Fed's dog was eating for breakfast

Celebrities today seem to be up for grabs. Photographers and tabloid writers feel free to spy on celebrities and follow them constantly. Celebrities seem to have different feeling about this. Some celebrities play along with the paparazzi and seem to tolerate the intrusion in exchange for good publicity. Others are constantly embroiled in battles with the relentless photographers and often end up in court. The question undercutting all of this however is who, in fact, actually owns these celebrities?

Celebrity Ownership

Despite the pleas on some tearful celebrities, the answer is the people. The same individuals who made ordinary actors, singers, and politicians into celebrities in the first place actually hold the deed on celebrities. So long as celebrities stay in favor with the public, they continue to live a blessed existence of fame and fortune. But if a celebrity loses favor and begins to fade away, they simply cease to exist for much of the world. In some cases they might retain some of the fortune, but the fame is certainly gone.

An audience creates a celebrity. Many individuals have starred in movies or performed at concerts without gaining celebrity status. It is only when the world begins to sit up and take notice of an individual that true star status is obtained. This is how stars are born overnight. If people care about the comings and goings of an individual and the media picks up on this interest, news and tabloid coverage will increase. This creates a celebrity. If nobody cares about a singers shopping trips or political message, it is a safe bet that individual will not be stalked by paparazzi and wont be gracing the covers of magazines. Simply, celebrities are selected.

The Fickle World

Human beings are fickle creatures. The general population may hold a singer in great esteem one year and have moved on completely by the next. In fact, certain television stations and websites have a made a market out of finding these former celebrities and marveling at their now normal lives. Other websites offer members the opportunity to demonstrate their flightiest tendencies on a daily basis.

Celebrity Websites

Jessica Simpson on Twitter

Certain websites have constructed an algorithm to demonstrate the popularity of celebrities. This algorithm and the celebritys popularity equate to a market price, much like a stock price. Members of the site are able to buy and sell celebrities for their personal portfolios and if the celebrity increases in value both popularity and price, the portfolio value increases. If a celebrity begins to lose value, he is undesirable and dumped.

There can be no clearer message about not only the value of celebrities, but also the ownership of celebrities. Just as celebrities in a portfolio can create a return for investors, those same investors take the time to research the celebrities in forums, news articles, and blogs. This research and drive for information increases the celebritys popularity and price. When a celebrity fails to generate news, or generates too much bad publicity, the public will simply lose interest, the celebrity loses value, and stardom begins to fade.

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What really makes a celebrity a true celebrity? Is it the news coverage? The pursuit of tabloids? Perhaps sheer popularity is what drives us to call movie stars, musicians, and politicians celebrities. If that is the case, are the non-traditional stars celebrities as well?

In order to find a satisfactory answer to this dilemma, one must look for a celebrity index. CelebrityContest.net has developed an algorithm to assign a value to a celebrity, much as stocks are assigned a monetary value in order for site visitors or members to build celebrity portfolio. The algorithm takes into consideration the amount and timing of news items pertaining to celebrities as well as the popularity of the celebrity as a portion of online portfolios. But does this adequately measure the amount of celebrity status an individual has achieved?

Celebrity

To determine this, we need to consider what celebrity actually means. The American Heritage Dictionary defines celebrity as a famous person, or renown, fame. That definition is very broad indeed. To be renown is to simply be well-known. Osama Bin Laden is well-known, but does not necessarily have the same following as Jessica Alba. By this definition, however, they are both celebrities.

Thus, to be a celebrity, one must be either famous or infamous, and the distinction is not relevant. By this same token, individuals who have developed a following in unconventional ways such as the internet or reality programming are certainly celebrities as well albeit some have more global coverage than others. So to measure the amount of celebrity an individual has obtained, one would simply need to measure his or her popularity.

Measuring Popularity

Before the information age, to measure popularity would involve countless newspaper and magazine searches. Print resources as well as television and radio contained any and all celebrity news and gossip. With the advent of the internet, this changed, of course. In present times, the internet has not only opened countless doors to those aspiring to stardom, but has developed a multitude of news and gossip outlets as well.

Most of the conventional media outlets magazines, newspapers, radio, and television have developed an online presence. Often these websites contain more information pertaining to celebrities than the original medium. Those interested in entertainment news now have almost countless methods to find the information they seek.

Will Charlie Sheen and Brooke Mueller Patch This Up?

We’re told reps from PCDSS came a callin’ and interviewed a number of people, including Brooke Mueller, the nannies, the housekeepers (yes, plural) and others. We do not know if they spoke with Charlie, but we do know the reps concluded the kids were in no danger.

As for Brooke, we’ve learned she wants to come back to L.A. with the kids and resume cohabiting with Charlie. As we first reported, lawyers for both Brooke and Charlie are trying to get the protective order modified so Brooke and Charlie can resume living together.

We’re told the only real stumbling block is who will monitor the conflicted couple. We’re told the prosecutor wants a public agency in Aspen to make sure Brooke is safe, but Brooke is concerned that info about her attempt to repair the relationship might leak.

Read The Rest at TMZ

Click on Amber if you want to see her pert nipple

Amber Rose Tamblyn was born May 14, 1983 in Santa Monica, California. Amber caught an agent’s eye at the age of ten after a performance in “Pippi Longstocking”. She has appeared in Live Nude Girls (1995) and Johnny Mysto: Boy Wizard (1997) (V). In addition, her most popular role has been the role of “Emily Bowen-Quartermaine” of the popular soap “General Hospital” (1963). She originated the role of “Emily” in 1995. Amber is the daughter of actor Russ Tamblyn, and her mother, Bonnie Tamblyn, is a singer and artist. In addition, Amber writes poetry and has been published in the San Francisco publications, “Cups” and “Poetry USA”. Amber also enjoys singing, dancing, and theater in addition to her life on “General Hospital” (1963).

I don’t get it what is up with Halle and the nip slips?  I know everyone wants to call them wardrobe malfunctions, but come one people.  Wardrobe malfunction my furry ass. The way this thing was design, it has celebrity rumors fodder written all over it. This is a total exposure boob bomb.

Whether you have naturally great tits, or had a really great boob job it truly is irrelevant to most of us.  Honestly all of these celebs that flash us bits of skin should come out and say to the public skin is no big deal.  They should also be forced into advocacy for all sorts of physical and social equalization.  Every time Halley, Miley or Lilo flashes us a little nipple rather intentional or not they should be forced to face down these wanna be preachers masking themselves as politicians who think skin is the root of all evil.

Padres outfielder Brian Giles is in a load of trouble after being sued $10 million by former girlfriend who he apparently beat and battered. According to reports his former girlfriend, Cheri Olvera, claims that Giles beatings resulted in a miscarriage while she was pregnant. Cheri Olvera alleges that they had a very abusive relationship and her reasons for staying with him was because he supported her.

I will never get this. Oh, I understand the frustration and the desire to just beat the shit out of someone, but the lack of control that makes men feel the need to slap around girls is just pathetic. I also will never understand how the justice system can make awards that are in such disparagingly large amounts compared when celebs are involved to what normally is placed on actions. If Brian Giles beating of Cheri Olvera is worth $10M then when Joe The Plumber smacks around Tina the Nagging Bitch he should be slapped with the same sort of penalties. I know the theory is because Brian Giles is a celeb with lots of money he should have to cough up a lot of money, but I still don’t think we should treat Cheri Olvera any different than Trina from the Trailer Park. If Cheri Olvera who chased after big money is awarded a huge settlement she should have to give ninety-five percent of it to a fund for battered and abused women and children.